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Geo-targeted ads tested on M23 bus

Posted by Peter Verkooijen on October 28, 2008 under GPS, Geo-targeting, Out-of-home

Out-of-home advertising company Titan Worldwide is currently testing GPS-enabled 12-foot LED-displays on an M23 bus along 23rd street.

The technology offers advertisers the possibility to target messages by location.

A new report by PQ Media predicts 28,2 percent growth for digital billboards in the US market this year.

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Geoweb is where the digital and physical worlds meet.

Geoweb Report provides content and data on hyperlocal media/advertising, location based services, digital out-of-home and other aspects of the emerging geoweb industry.


Stay tuned for the Geoweb Summit and Geoweb Expo coming to New York Fall/Winter 2009!

Speakers

James Moran, Founder Yipit
Yipit is a deep local search company focused on New York City. Yipit collects and digitizes inventory data for local businesses, making product level search possible.

Dan Melinger, Founder Socialight
Socialight is a social information platform that incorporates media content provided by its users and provides means for users to communicate with each other without mediation.

Murat Aktihanoglu, Founder Centrl
Centrl is a location-based social-network that connects users from Facebook, MySpace, Hi5, Ning, Bebo, Friendster and Orkut and lets them communicate from the web or from their iPhone, Android, Blackberry or Windows Mobile phones.

Alberto Benbunan, Founder Mobile Dreams Factory
Mobile Dreams Factory is one of the leading European mobile marketing and advertising agencies with operations in Spain, UK, Mexico, and United States.

Check back for updates...

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