Socialight was one of the early pioneers in hyperlocal media. ‘We are now on the cusp of something big,’ founder Dan Melinger says. ‘Everything is aligned.’

Building on the European success of his mobile marketing agency Mobile Dreams Factory Alberto Benbunan made the leap to New York.

‘All the location based social networks should trial their technology first in New York and then go anywhere else,’ says Benbunan.

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James Moran compares Yipit to Mahalo. The hyperlocal search site has ambitions beyond furniture retailers in New York.

A dozen New York geoweb companies gathered Monday for the first NYC Hyperlocal/LBS meetup. 8Coupons founder Landy Ung took the initiative.

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Google’s Eric Stein and Mediasmith’s David Smith touched on geoweb and out-of-home opportunities in an Ad:tech panel on local advertising. Moderator Gordon Borrell predicts a slowdown in growth for local ads.