Nokia sales manager Matt Davies last month demonstrated the new Nokia Point & Find service at Mediapost’s Digital Out-of-Home Forum. Nokia isn’t the only company introducing this kind of mobile image recognition technology.

Google’s Eric Stein and Mediasmith’s David Smith touched on geoweb and out-of-home opportunities in an Ad:tech panel on local advertising. Moderator Gordon Borrell predicts a slowdown in growth for local ads.

Out-of-home advertising company Titan Worldwide is currently testing GPS-enabled 12-foot LED-displays on an M23 bus along 23rd street.

The technology offers advertisers the possibility to target messages by location.

A new report by PQ Media predicts 28,2 percent growth for digital billboards in the US market this year.